STARRY YAME • SUNRISE OVER TEA TERRACES

KIRARI – Where Starlight Meets Morning Sun

A premium single-cultivar matcha made from the new cultivar Kirari 31 — vivid jade green, rich umami, gentle sweetness, and a clean refreshing finish.

Japanese Ceremonial Matcha 100g – Yame Kirari (Single-Cultivar, First Harvest)

Authentic Japanese matcha shipped directly from Yame, Japan.

A premium single-cultivar Yame matcha made from the new cultivar “Kirari 31” — celebrated for vivid color, rich umami, and gentle sweetness.

The first thing you notice is its bright jade-green appearance. Then comes a deep, concentrated umami, a soft sweetness, and a clean, refreshing finish.

100% Kirari Single-Cultivar Yame, Japan Premium Latte Usucha-Quality Dessert-Friendly FDA-Registered Facility MatchaJP Selection


“Looks beautiful” and “tastes incredible” — both in one cup

Tip: Kirari is especially rewarding if you care about color and aroma in premium lattes & sweets.

Why We Recommend This Matcha

Kirari is a premium cultivar developed in Miyazaki by crossing Sakimidori × Saemidori. It was designed to excel in color, aroma, and flavor — and it shows immediately in the cup.

This matcha shines as a premium matcha latte because its vivid green and umami-forward sweetness remain expressive even with milk. At the same time, it is also high quality for usucha: rich umami, gentle sweetness, and a clean refreshing finish.

For premium lattes: Strong flavor + vivid color means it doesn’t get “lost” in milk.

Tasting Notes

• 
  Color: Bright jade-green, highly vibrant


• 
  Aroma: Fresh and refined with a gentle sweetness


• 
  Taste: Rich umami + soft sweetness (very satisfying)


• 
  Finish: Clean, refreshing, and lightly cooling

Especially recommended for customers who want a matcha that is photogenic and also genuinely delicious — not just “green.”

Bold umami & sweetness, with a clean finish

Matcha Recipes & How to Use

Looking for ideas? From classic usucha to café-style matcha lattes and iced drinks, here’s our simple recipe guide for consistent results.

☕ View Matcha Latte & Recipe Guide Easy recipes for home & café-style drinks

Perfect for Matcha Lattes

Kirari keeps its vivid green color and rich flavor even with milk — ideal for premium, café-style matcha lattes.

Kirari vs Saemidori — Which One Is Right for You?

Both are single-cultivar Yame matcha from the same producer, and both are high quality for usucha. For premium lattes, the choice is about style: Saemidori = smooth balance / Kirari = vivid & expressive.

Kirari 31 — Vivid & Expressive

Vivid Latte

• 
  Profile: rich umami + soft sweetness, clean finish


• 
  Color: often appears richer green and more “photo-ready”


• 
  Premium latte result: stays expressive even with milk and sweets


• 
  Best for: customers who want a stronger “wow” experience

If you care about vivid color and presence in milk, choose Kirari. It was developed to perform strongly in color, aroma, and flavor.

Saemidori (First Harvest) — Smooth Balance

Daily Latte

• 
  Profile: exceptionally balanced, gentle sweetness


• 
  Bitterness: very low


• 
  Latte result: smooth and creamy — easy to drink every day


• 
  Best for: your “go-to” daily matcha routine

If you’re unsure, choose Saemidori. It’s the most reliable “smooth umami + low bitterness” choice for everyday lattes.
Explore Saemidori (100g) →




Quick Compare
Kirari 31
Saemidori


Latte Style
More vivid, more expressive
Smooth, balanced, daily-friendly


Umami
Deeper, stronger impression
Balanced and refined


Color
Richer green tone
Bright fresh green


Best For
Second purchase / “wow” latte
First purchase / everyday latte

Tip: Both are excellent for usucha. For lattes, think Kirari = vivid / Saemidori = smooth.

Why 100g?

This 100g size is ideal if you enjoy matcha regularly. It offers better value per gram than smaller sizes and makes it easy to keep a consistent routine — especially for premium matcha lattes, while still being excellent for usucha.

How many matcha lattes can you make with 100g?A café-style matcha latte typically uses about 2–4g per cup (depending on strength).100g makes approximately:• 50 lattes (2g each, lighter)• 33 lattes (3g each, standard)• 25 lattes (4g each, stronger)• 20 lattes (5g each, extra strong)

Why This Matcha Works So Well

• 
  Single-cultivar Kirari 31 — developed for superior color, aroma, and flavor


• 
  Umami & sweetness forward — satisfying even as usucha


• 
  Milk & sweets friendly — vivid color and flavor stay strong


• 
  Yame origin — respected for shaded tea cultivation

Selected not only for quality, but also for reliable performance in lattes and desserts — availability may still vary by season.

What Is MatchaJP Selection?

As global demand for matcha continues to rise, many popular matcha brands face frequent shortages and unstable supply.

MatchaJP Selection was created to address this challenge. Our team, specializing exclusively in matcha, carefully tastes and evaluates matcha from across Japan — focusing not only on flavor quality, but also on price balance, producer reliability, and stable supply.

This Yame Kirari (Single-Cultivar Kirari 31) is a premium choice for customers who want outstanding color, aroma, and taste — especially in premium lattes.

In addition, MatchaJP ships nearly 10,000 international orders each year directly from Japan, serving customers worldwide with established logistics and export experience.

Carefully Crafted Quality

Careful cultivation, skilled processing, and precise milling bring out Kirari’s vivid color and refined aroma.

Why Kirari 31?

Kirari 31 is a new cultivar developed in Miyazaki by crossing Sakimidori and Saemidori. It was created to deliver exceptional green color, aroma, and umami-forward sweetness. In the cup, it’s vivid and expressive — especially in premium lattes — while remaining fully satisfying as usucha.

Crafted in Yame, Japan

Yame is respected for its long tradition of shaded tea cultivation. This environment helps produce matcha with depth, balance, and elegant sweetness — characteristics shared by the finest Yame matcha.

Quietly Crafted with Trusted Expertise

Produced in partnership with an established Japanese tea manufacturer, operating under published food safety and quality standards.

Who chooses this matcha:

• Customers who want vivid green color in premium lattes


• Fans of umami & sweet-leaning matcha


• People who want a premium matcha for desserts and drinks

A vivid, umami-rich Yame matcha 

FAQ

Is this matcha suitable for lattes?

Yes. Kirari’s vivid color and rich flavor remain strong with milk, making it excellent for premium matcha lattes.

Is this matcha high quality for usucha too?

Yes. While Kirari shines in premium lattes, it is also high quality for usucha with rich umami, gentle sweetness, and a clean finish.

Is Kirari good for desserts?

Yes. It performs beautifully in sweets because the aroma, green color, and umami-forward taste stay present even when mixed with cream, butter, or sugar.

What is “Kirari 31”?

Kirari uses the new cultivar “Kirari 31,” developed by crossing Sakimidori and Saemidori, known for strong umami & sweetness, and excellent color & aroma.

Is this product safe for U.S. customers?

Yes. It is produced in an FDA-registered food facility in Japan and packed for international shipping.

How should I store matcha?

Keep cool and dry. Refrigerate after opening. Avoid light, heat, and moisture. Reseal tightly after each use.

Why does matcha sometimes become clumpy?

High-quality matcha is stone-milled into an extremely fine powder. The finer the particles, the more easily they are affected by static electricity and humidity — which can cause small clumps to form.

In fact, premium matcha is more likely to clump because the particles are so fine and delicate. This is a natural characteristic of high-grade matcha and does not indicate poor quality.

How can I prevent matcha from becoming clumpy?

We strongly recommend sifting your matcha before adding water or milk. Using a fine matcha sifter helps break up clumps and ensures a smooth, creamy texture.

View Matcha Sifters →

Note: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.